Aomi
Brand Identity
Packaging
Campaign
2026
CLIENT
Aomi
TIMELINE
Nov 2023–Apr 2024 · 6 months
MY ROLE
Lead Brand Designer
TOOLS USED
Illustrator, InDesign, After Effects, Blender
COLLABORATORS
Sora Kim, Mia Laurent, Theo Grant
01 / OVERVIEW
Project Overview
Aomi is a botanical sparkling water made with fruit peel, herbs, and a light mineral finish. Ari created the brand identity, packaging system, launch campaign, and retail toolkit for a range designed to feel vivid without becoming sugary or juvenile.
Design Brief
The company was entering a crowded category with four subtle flavors and limited shelf space. Ari was asked to create immediate recognition across cans and multipacks, communicate botanical ingredients without resembling wellness supplements, and build a campaign language that could work in stores, cafés, and social launches.
Key insight 01: A single bold ingredient gesture was more memorable than illustrating every flavor note on the package.
Key insight 02: Brightness felt more sophisticated when balanced by generous negative space and a disciplined typographic system.
02 / PROCESS
Design Process
Ari shaped the identity around a cropped botanical mark that shifts position from flavor to flavor. A compact wordmark, bright but softened colors, and a fine mineral texture give the range freshness while keeping the overall impression modern and grown-up.
The can system uses one oversized ingredient silhouette, a consistent vertical information band, and a small flavor code. Multipacks and retail trays extend the same crop into larger compositions, creating strong blocks of color when products are grouped together.
Launch art direction combines floating cans, translucent fruit forms, glass, and soft daylight. Posters, sampling carts, menus, and social crops use the same graphic ingredients at different scales, giving the campaign energy without introducing a separate visual language.
03 / RESULTS
Outcomes
Aomi entered retail with a clear family resemblance and enough color distinction to support quick flavor choice. The cropped botanical system proved especially flexible across small cans, stacked displays, and large campaign formats.
Reflection
The project reinforced that shelf impact does not require visual noise. One expressive form, repeated with discipline, created a brand that felt both energetic and composed.
